Karl Aspelund is a seasoned explorer and guide through the seven stages of The Design Process. Beginning at Inspiration, readers travel through Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, and Communication on the way to Production. The tour is enhanced by the acco[...]

This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfu[...]